Bloggers and small businessmen usually overlook Pinterest due to a misunderstanding that only women use Pinterest for home décor ideas and recipes. However, world-class companies such as Apple and Walmart deny your concept of Pinterest and use Pinterest for their business marketing.
When you start a blog, it is hard to get traffic, especially if you expect organic traffic and have no budget to run ads and promote your blog. However, you can be successful by using Pinterest for blogging and looking for how to drive more traffic from Pinterest to your blog.
Pinterest gets 445 million monthly visitors, and 80% look at the content to make purchases. You need only a few hundred of those, and you’re home. You can do this by increasing followers on Pinterest and then learning how to grow audience from Pinterest to your blog.
Stick to the article to learn how to get more organic audience to your blog with Pinterest.
Strategies to get Traffic from Pinterest to your Blog
It has never been so easy when it comes to how to get more conversions from Pinterest to your website or blog. Yet, we have shortlisted the best 8 strategies you must implement to grow your blog using Pinterest
1. Create Attractive and Converting pins
Pinterest is a visual search engine for discovering and sharing ideas through photos and videos called “pins.” You must create eye-catching pins that stand tall amongst a crowd of images. Here is how you can create fascinating and converting pins for Pinterest:
Here is what it takes to create an attractive and actionable pin:
- Vertical image/video with a 2:3 aspect ratio
- The ideal size of the image is 735px wide and 1102px tall
- Image/video should be of the best possible quality
- Include text overlay and descriptive copy
New content creators quickly post their content without proper SEO optimization, which is incorrect. Pinterest works like a search engine, and you should always SEO-optimize your pins before uploading them. Here is how you do it:
- Add a working URL(link to your blog) to the pin
- Put keywords in image descriptions and titles
- Use hashtags
- Create a board related to your blog posts
If you ever see such extraordinary images on Pinterest, you wish to seek inspiration from; you can download them using our free Pinterest image downloader tool.
2. Do plenty of Keyword Research
Doing adequate keyword research is crucial to rank your content. If you strategically put keywords in your content, it appears more often in search results. Conveniently, the keyword research and ranking factors are simpler on Pinterest than on Google.
Here are a few techniques to do keyword research on Pinterest for your content niche:
- Pinterest Explore Page
Visit Pinterest’s explore page and look for trending topics in your niche. In those topics, you will find featured articles, popular ideas, and trending searches. You should also check what keywords your competitors are targeting.
- Pinterest Search Bar
When you search for a particular term in the Pinterest search bar, Pinterest will suggest other commonly searched keywords. These suggestions are based on what thousands of users search on Pinterest. Note those keywords as well.
- Pinterest Ads
Looking for keywords in Pinterest ads of your niche can be of great help as they contain the most effective keywords that Pinterest uses for promotion.
3. Optimization of Pin Titles and Pin Descriptions
Once you’re done with keyword research, you should optimize your Pin titles and description by adding those keywords. This way, your pins will show up more often when users search by those words.
Moreover, putting several keywords in the pin description and title increases your chances to rank and appear on other search engines and drive organic traffic to your Pinterest site from Google. Here is how you should optimize your Pin titles and descriptions.
- Keep Pin description concise, and pins with a 200-word description are most repinable
- Add the main keyword in the Pin title and description
- Add the main keyword in the text in your image
- Include related keywords in your board titles
- Include 3 to 5 relevant keywords in the description
- Use hashtags as well
4. Join Pinterest Board Groups
One of the most important ways to grow your website from Pinterest is by joining a Pinterest board group. A board group is where other pinners in your niche post their pins. You can get exposure in a community related to your type.
If you regularly pin the board group, there is a big chance that people who follow the board will see your pins. If they are interested, they will follow you as well. There are several ways to join a board, like asking the board creator to invite you or a member to invite you.
You should also create a board group and invite other pinners and bloggers in your niche to join. Learn more about how to use Pinterest: Perfect Guide for Beginners if you are new to Pinterest.
5. Use Alternative Pin Formats
Pinterest is not only about photos and images. However, Pinterest didn’t allow users to post video pins, but now you can. Still, most pins shared on Pinterest are in image format, but you can also use video format. Moreover, you can also pin multiple images step-by-step to promote your brand.
Popular brands like Nike share their pins in video format. However, it is better to use video pins than pins with multiple images step-by-step.
If you need a few videos from Pinterest to seek ideas, you can download them using our free Pinterest video downloader tool.
6. Aim to grow more Pinterest Followers
When it comes to drive more traffic from Pinterest to your blog, it is vital to have more followers. More followers mean a greater chance of visiting your blog to find similar content. Pinterest also aids in promoting your pins to non-followers if you have adequate followers on Pinterest.
You can reach thousands by creating relevant pins to attract the core audience. Pinterest will display those pins in “Picked for you” on your home feed as you see on Instagram. Learn more about Instagram vs. Pinterest: Which is the best Social Media E-commerce Platform in 2023?
You can also increase your followers by following boards, joining board groups, liking, repining competitor’s pins, and commenting on Pins of your niche.
7. Use Rich Pins
If you are wondering how to drive 2x more traffic to your blog with Pinterest, use Rich pins. Rich pins are Pinterest-promoted pins and reach more audiences than regular pins. Moreover:
- Rich pins let users see extra information about your pin, which can increase clicks.
- Rich pins eliminate any duplicate content and show only newer content.
Pinterest ad platform comes into play to promote your pins; you should use it only when nothing works for you. You can run ads by paying Pinterest based on the number of clicks generated. Here are the types of Pinterest ads:
- Promoted pins
- Promoted video pins
- Promoted carousels
8. Use Analytics and change strategies if needed
You need a flawless Pinterest marketing strategy to grow more traffic from Pinterest to your blog. You should never miss analyzing how things are going on Pinterest because you can only drive more traffic to your blog if you’re going well on Pinterest.
You can use Pinterest Analytics to track and analyze several metrics to help you see how you perform using Pinterest to attract traffic to your website.
You can see what content is more engaging for users and what is less attractive. Additionally, you can learn the following:
- Audience demographics
- Daily Clicks
- Average monthly viewers
- Devices being used by your users
To grow organic traffic to your blog, you should implement these 8 strategies. One of the most critical factors in your success from Pinterest as a blogger is consistency and patience. You must take some time to create quality content and pin it regularly.
Even if you are getting traffic from Google, it isn’t wrong to rely on Pinterest because it diversifies your audience. Pinterest is the second fastest-growing social media platform and is going nowhere. I hope your quest for how to drive more traffic from Pinterest to your blog ends now, and you’re ready to embark on this colorful journey. Cheers!