As a social media platform, Pinterest has been rising steadily in popularity over the years. In fact, it has been found to be an effective tool for driving traffic and sales to websites. However, for you to get the full benefits, you need to have a substantial number of followers. But how do you increase your Pinterest followers? Let’s discuss, simple yet effective ways to gain more followers on Pinterest.

Strategies for Gaining More Pinterest Followers

The following are some tips that may prove useful to you.

1. Optimize your profile:

A well-optimized Pinterest profile can attract more followers. Start by choosing a profile picture that is clear and represents your brand. Use relevant keywords in your bio to help people find your profile when they search for specific terms. Also, link your website to your profile so that people can easily access it from your profile.

2. Create High-quality Pins

Pinterest is all about visuals. For you to attract and retain followers, you need to pin high-quality images that are relevant to your audience. Make sure that your pins are eye-catching and optimized for the platform. You can also create boards that are specific to your brand, and that appeals to your target audience.

Creating high-quality pins is crucial to attract new followers on Pinterest. Make sure your pins are visually appealing and informative. Use high-resolution images with clear and concise text. Add a watermark or logo to your pins to build brand awareness. Ensure that your pins are easy to read and understand to grab the attention of your target audience.

How to Get Followers on Pinterest

3. Engage with your audience

One of the best ways to increase your followers on Pinterest is through engagement. Respond to comments on your pins and boards, follow and engage with other users, and participate in group boards related to your niche. By engaging with your audience, you create a sense of community, which can increase your visibility on the platform.

4. Use Pinterest Ads

One of the fastest ways to attract more followers on Pinterest is by using Pinterest Ads. These are paid promotions that appear on the platform in the form of sponsored pins.

You can target specific audiences by demographics, interests, or keywords. Additionally, you can promote your pins, which can help to drive more traffic to your website.

5. Post regularly

To build a loyal following on Pinterest, you need to pin regularly. You can pin three to five times a day, depending on your audience’s engagement. However, it’s essential to ensure that your pins are relevant and of high quality.

You can also schedule your pins using tools like Tailwind to ensure that your profile is active even when you’re not actively pinning.

6. Using Proper Hashtags:

  • Use relevant hashtags: Make sure to use hashtags that are relevant to your content and audience. Research popular hashtags in your niche and use them in your pins.
  • Use specific hashtags: Using specific hashtags can help your pins get discovered by people who are interested in your niche. For example, instead of using #food, use #vegetarianrecipes or #glutenfreebaking.
  • Use branded hashtags: Branded hashtags can help you build brand awareness and loyalty. Create a unique hashtag for your brand and use it consistently in your pins.
  • Limit the number of hashtags: Pinterest recommends using no more than 20 hashtags

7. Promote Your Page on Other Social Platforms

If you have a following on other social media platforms, such as Twitter or Facebook, use it to promote your Pinterest page. Include a link to your Pinterest page in your bio and post links to your best-performing boards. Encourage your followers on other platforms to follow you on Pinterest to keep up with your content. Add affiliate links to Pinterest: a how-to guide.

How To Get Followers on Pinterest in 2023?


In conclusion, attracting more followers on Pinterest requires effort and consistency. By optimizing your profile, pinning great content, engaging with your audience, using Pinterest Ads, and posting regularly, you can increase the visibility of your brand on the platform.

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