Pinterest is not just all about pretty pictures of Pets, crafts, jewelry, and charming decor. It has become an excellent source of traffic for businesses, bloggers, and brands. By claiming your website on Pinterest, you can avail a ton of features like website analytics, rich pins, the ability to create audience analytics based on traffic and activity, and much more.

It’s a great way to improve and maximize your presence on Pinterest. The process is simple and easy, and it’s an excellent way to get your website’s content seen by millions of consumers on Pinterest interested in your brand.

How to Claim Your Website on Pinterest in Minutes:

In the given steps, we’ll discuss how to claim your website for Pinterest in a step-by-step guide.

Step 1: Create a Pinterest Business Account

If you haven’t signed up for a Pinterest account, you will need to register for a Pinterest Business Account to obtain access to more advanced features like Pinterest Analytics and the ability to promote Pins using Pinterest Ads.

how to Claim Your Website for Pinterest

Step 2: Verify Your Website

After creating a Business Account, the next step is to verify your site. This step confirms your site’s authenticity and provides access to several features. Start by clicking the “three dots” icon located at the right upper corner of your Pinterest account. Choose “Settings,” then click on “Claim.”

  • You now have to tell Pinterest that you own the website you want to claim. You can choose between two options to verify your website:
  • Add an HTML file to your website’s host record
  • Upload an HTML meta tag to your website’s homepage

Step 3: Create and Upload an HTML Meta Tag

The second option, creating and uploading an HTML meta tag to your website’s homepage, is easier for the majority of users. You don’t need to understand web development or need intense access to your website’s server.

Copy the provided code from your Pinterest account under the “Add HTML tag” option. Navigate to your website’s homepage, access the HTML code, and paste the copied code snippet into the HTML head section of your website. Save the HTML file and upload this to your web hosting account using an FTP client or cPanel.

Step 4: Validate the Meta Tag

After uploading the HTML file, go back to Pinterest and click on the “Finish” button. Pinterest will then verify the meta tag you uploaded. Once it’s verified, a green checkmark will appear next to your site name, and Claim will now be highlighted in green.

Step 5: Add Your Website’s URL to Your Pinterest Profile

Now that your website is claimed, you need to link it to your Pinterest profile by adding your website’s full URL to your Pinterest profile under “Edit profile.” Once done, users can click on the globe icon visible under your Pinterest display picture and get redirected to your website.

Steps to Claim Your Website for Pinterest


Claiming your website for Pinterest is an essential step to maximize your presence on the platform. It is a simple process that can result in significant increases in your website’s traffic from Pinterest. By following the above step-by-step guide, you can confirm the authenticity of your website and gain access to a variety of features on Pinterest.

Check this to read Reasons, Why pinterest banned your account?

Whether you’re a blogger, an e-commerce store, or a business owner, claiming your website for Pinterest is something you must do not to miss out on its potential benefits.

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