Whenever you read a blog post or an article on a website, you would have seen a button giving you the option to pin that post. Did you wonder why? It is because of the multiple benefits of using Pinterest as a blogger that you and most people don’t know.

Though Pinterest is not yet one of the most popular social networks, it is undoubtedly on its way to becoming one. However, statistics show that Pinterest is the second fastest-growing social network.

There are many advantages of using Pinterest for bloggers. For example, when you post Pinterest pins, they link back to your website, attracting more traffic to your blog and increasing your brand awareness. Keep reading the article to know several other benefits of using Pinterest for blogging.

6 Benefits of using Pinterest as a Blogger:

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1. Alternative traffic source for your website

Pinterest packs enormous power to drive traffic to your website. It is evident from Statista that a pin spreads 100 times more than an average tweet. Moreover, a single Pinterest pin can get at least 2 page visits and 6 page views. 

Moreover, having a variety of audiences from different sources is crucial for your website, no matter what it is about. Since in case of an unexpected change, your blog isn’t affected. So, if you use the right strategies to drive traffic from Pinterest, it will ensure you don’t put all eggs in one basket.

So, if you are keen on going successful in long-run blogging, it is essential to find ways to attract more audiences to your website and use Pinterest for blogging.

2. Inspiration from other creators

No matter how experienced or passionate you are about something, you constantly find yourself depleted of ideas. The best thing you should do in such a situation is to seek opinions from others.

You will find the image and video pins related to your favorite topics in your home feed. You won’t need to search for them, as Pinterest is smart enough to present those pins more often. Conveniently, you can use our free Pinterest image downloader to download your favorite Pinterest images in high quality. You can also use our Pinterest Video Downloader to download Pinterest videos in HD Quality to your PC or smartphone.

So, make sure you follow creators of your field and those who motivate you to create content. Next time, you will not fall short of ideas.

6 Benefits of using Pinterest as a blogger

3. Swarming number of users

You might not hear about Pinterest more often because it is less popular than the likes of Facebook, Twitter, or Instagram. However, it would be a mistake to underestimate and think about Pinterest this way.

Surprisingly, the pool of users on Pinterest is increasing daily, and it seems like a locust attack on a fresh summer crop. According to statistics, the figure of active Pinterest users jumped from 335 million in the 4th quarter of 2020 to 445 million in the 3rd quarter of 2023.

So, there is a massive opportunity for you to attract huge audiences by publishing quality content regularly and using Pinterest for blogging.

4. Grows your other social media platforms

You might struggle to grow your website organically if you rely only on Pinterest for blogging or only one social media platform. So, you must diversify your audiences from different social media platforms to increase your blog’s potential reach.

Consequently, you’ll get following on other social media handles by using Pinterest as a blogger. Whenever users click through your blog from Pinterest, they might like what you offer and will most likely follow you elsewhere, wherever you are active.

That’s why Pinterest for bloggers indirectly helps them grow their other social media handles.

5. Meet people from your field

It is always a strategic approach to building a community that includes like-minded people and those from your field. It helps you excel in long-run business as people from your community can inspire you and give you essential tips and tricks to create and improve your content.

Likewise, Pinterest for bloggers is an exceptional way to find and meet people who have like-mindedness to you. You can get their attention by commenting with nice words or saving their pins. Moreover, you can text them via DM and make them friends.

When you have met people on Pinterest and become friends, you can follow each other on further social media platforms.

6. Provides comprehensive Analytic tools

One of the benefits of using Pinterest as a blogger is that it provides you with comprehensive analytics. It is compulsory to analyze how you perform when you start Pinterest for blogging. You can also use Pinterest Analytics to keep an eye on Pinterest.

Conveniently, you can convert your account to a business account on Pinterest. It lets you access a variety of metrics, such as:

  • Impressions
  • Clicks
  • Your top-performing pins

Once you have converted to a business account, you will have to wait until these metrics start showing regularly. Keeping those values in mind, you can alter your ideas and strategies to do better.


Pinterest is the most underrated social media platform to grow audiences to your website. There are a considerable number of active users, and the number is going up each day, but even if you start today, you will run into less competition than any other social platform.

So, what are you waiting for? If you are considering using Pinterest for blogging, go ahead, make a strategy and start creating content. By reading our exceptional strategies, you can quickly embark on this journey of using Pinterest as a blogger to attract more traffic to your blog.

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